In the world of publlic relations, image is everything. Press releases, Web sites and marketing materials are all designed and worded to make companies look good. And in turn, public relations agencies have their own appearance to keep up. So when Racepoint Group, a public relations agency catering to technology and internet businesses, decided to open a branch in San Francisco, founders Larry Webber and Marijean Lauzier knew the new office would need a communications solution that could support their PR team, as well as show clients that they, too, are leaders in technology.